Regional Marketing Manager SEA

  • BayWa r.e.
  • Bangkok
  • Work experience
  • Marketing, Communication, PR
  • Published: 2020-07-01
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From its offices in Bangkok, BayWa r.e. realises renewable energy projects (solar and wind projects, solar distribution) in Thailand, Malaysia, Indonesia, the Philippines and across the APAC region. Our local team of experts brings with them countless years of experience and knowledge of regional markets.

Due to our dynamic growth, we are expanding our team in Bangkok and are currently looking for a Regional Marketing Manager SEA:



  • Develops and implements strategic marketing plans for BayWa r.e. at regional level.

  • Build market branding strategy and marketing plans for new market ventures. Maintain and provide strength to company’s brand position in Asia.

  • Works closely with country and department leads in strategizing and implementing performance marketing initiatives across Asia region.

  • Interact with marketing leads to develop and supervise regional marketing budget.

  • Identify and execute specific regional marketing goals and objectives.

  • Recommend strategies to integrate into local region.

  • This role can be based out of our Bangkok office or any offices of BayWa r.e. in South East Asia.

Distribution & Trade (approx. 60% time weighting):

  • Regularly coordinates with sales team to align and manage execution of marketing activities

  • Plan, Execute & Manage campaign/promotion on Advertising portals with different platforms

  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with sales and suppliers.

  • Propose and execute new Innovative marketing ideas towards achieving the sales performance goals of BayWa r.e.

Energy Solutions (approx. 20% time weighting):

  • Supports & Coordinates all local marketing activities with our commercial teams.

  • Plan, Execute & Manage programs for C&I – Energy Solutions for market and customer engagement through various media / platforms.

  • Formulate, direct and coordinate marketing activities and policies to promote market presence and awareness.

  • Propose and execute new Innovative marketing ideas towards achieving the commercial objectives of BayWa r.e. and its business units.

Projects – Solar & Wind (approx. 20% time weighting):

  • Marketing BayWa as a world leading project developer, building brand and project awareness

  • Conduct PR, external interviews to promote project development capability


  • At least Bachelor’s degree or diploma, in marketing, business analytics, advertising/media, mass communications, or relevant field from an accredited university.

  • 3- 5 years of relevant work experience preferred.

  • Previous experience in a similar role in the renewable energy industry preferred, but not a must and each candidate shall be considered on merit.

  • Excellent verbal and written fluency in English. Other Asian language is a plus.

  • In-Depth Knowledge on Campaign management on Major Ad platforms such as Google Ads (SEM, Shopping, Display, Video & App Campaigns).

  • Strong Analytical Skill on understanding how Website & App Users Interact with E-Commerce websites or Apps such as Google Analytics.

  • Experience with organizing local and regional events.

  • Pro-active, disciplined and strategic with the desire to challenge oneself to achieve excellent results.

  • Strong demonstratable prioritizing and time management skills.

  • Desire to work in a dynamic and challenging environment alongside people with different backgrounds.

  • Willingness and ability to travel frequently to facilitate business needs.


  • Provident-fund
  • Performance bonus
  • Vacation


IYour contact

We look forward to your application! 

If you have any questions about the job offer, please get in contact with us.
  • Manager/Specialist (HR)
  • Ms. Sirinan Teppaitoon
  • +66-2-020-5756
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