Online Advertising & Email Marketing Specialist (m/f/d)

  • Arabellastraße 4, 81925, Munich, Germany
  • Marketing, Communication, PR
  • Fulltime
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At BayWa r.e. we r.e.think energy - how it is produced, stored and can be best used to enable the global renewable energy transition that is essential to the future of our planet. Based in 30 countries, BayWa r.e. is a leading global renewable energy developer, service provider, distributor and energy solutions provider. Operating throughout Europe, the Americas and Asia-Pacific, we are strategically investing in emerging markets around the world, actively shaping the future of energy and taking a stand against climate change. Embracing equity and diversity, we are committed to creating inclusive environments where everyone can reach their full potential. Every day, we are working hard to find new solutions, push technological boundaries and redefine service standards to make renewable energy even better.

Due to our dynamic growth, we are expanding our team in Munich and are currently looking for a Online Advertising & Email Marketing Specialist (m/f/d). The location for this position is Germany. The presence in an office is not obligatory. However, regular business trips to the Munich headquarter must be possible.

Your tasks

  • Develop and continuously evolve a holistic global digital advertising strategy including subsequent channel strategies to make digital advertising a core component of our online marketing activities, taking into account all possible channels, customer touchpoints, the latest technical possibilities and required budget.
  • From a holding position, act as a proactive advisor and sparring partner to our global subsidiaries.
  • In parallel to the consultant role, implement the strategy operationally through planning, coordination, hands-on execution, and monitoring of advanced paid digital advertising campaigns across relevant channels. Activities will include, among others: search engine advertising, paid social and programmatic display. Here, a key focus lies in building brand awareness and supporting our global e-commerce activities with a strong emphasis on performance and results.
  • The operative implementation includes, but is not limited to, selection of channels, budget allocation, audience management, strategic bidding, and media creation in close collaboration with the design team.
  • Ideally candidates will include email marketing as an important component of their strategic and operational planning and support the operational implementation of email marketing campaigns with provided content. For this advanced mechanisms such as segmentation, content personalisation, A/B testing and automation will be used.
  • Build and maintain a data-driven approach to continuously optimise campaigns against goals and KPIs.
  • Coordinate strategic and operational measures closely with team members from design, analytics and user experience in order to achieve the best possible results.

Your profile

  • You have a university degree in either marketing, economics, business or a comparable qualification.
  • You have at least 5 years’ professional experience in paid advertising, including search engine advertising, programmatic display and paid social.
  • Ideally, you have proven professional experience in the field of email marketing.
  • You have extensive practical experience and deep understanding of digital advertising channels as well as email marketing, including respective core aspects such as bidding, targeting, audience management, media creation, personalisation and automation.
  • You have strong analytical and problem-solving skills and extensive experience in data-based decision making.
  • You can effectively communicate and build trust with our global marketing organisation as well as senior management, and drive alignment with cross-functional global teams.
  • You are experienced in managing agencies.
  • In the context of a global organisation, you are familiar with flexible working hours and perceive them as beneficial in the work-life balance.
  • You have excellent English skills and the ability to effectively explain complex topics to a non-specialist audience.
  • The presence in an office is not obligatory. However, regular business trips to local hubs or the Munich headquarter must be possible.

Your benefits

  • Mobile working  
  • Flexible working hours  
  • Discounted Conditions Fitness  
  • Discounted Online Shopping  
  • Smartphone, also for private use 

Your contact

We look forward to your application! 

If you have any questions about the job offer, please get in contact with us.
  • Sra. Andrea Quintel
  • HR Manager
  • +49 89 383932 5085
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